Effective Use of Transit Web Sites

Now Published as TCRP Synthesis 43


	Transit Web Sites


	Six Principles for Development of Transit Web Sites


	Thirty-four Good Practices for Design of Transit Web Sites


	Making the Most of the Internet (APTA paper)


	Useful Links for Transit Web Site Development


	TCRP Synthesis Report

This report synthesizes current practices and recent experiences concerning web site content, design, marketing and administration, based on information collected from 47 transit agencies representing a cross-section of the U.S. transit industry. Information was collected for this report from surveys and interviews with transit web site managers; analysis of server logs showing web site usage; market research results from several agencies; and a review of relevant literature. Transit executives and web site managers and designers can use this report to learn from the experiences of other agencies and to compare their own experiences with those of others.

The study includes:

Overview of transit web site development.
Analysis of the size of the potential and actual audiences for transit sites
Usage data from two dozen agencies
Review of home page design and navigation issues
Next directions for transit web site development
Administration considerations
Site promotion
Site costs.
Summary of key considerations for transit web site design.

Ordering Information

The report is available in hardcopy at no charge at tcrponline.org (free registration required).

The report can also be downloaded here: http://gulliver.trb.org/publications/tcrp/tsyn43.pdf (3.5 mb file).